Academic Qualification
Field of Specialization
Membership of Professional Bodies
Work Experience
Professional Research Interest
Research Experience and Funds Attracted
Consultancy
Books and Book Chapters
Scientific Articles Published
Academic Qualification
Academic Qualification
Institution [ Date from – to ] |
Degree(s) or Diploma(s) obtained: |
Mount Kenya University, Kenya 2013-2018 |
Doctor of Philosophy in Business Administration(Marketing) |
Mount Kenya University, Kenya 2011-2012 |
Master of Business Administration(Marketing) |
Methodist University, Kenya, 2007-2010 |
Bachelor of Business Administration (Marketing) |
Kenya Institute of Management, Kenya, 2011-2012 |
Diploma in Human Resource Management |
Field of Specialization
Membership of Professional Bodies
Membership of Professional Bodies
- Marketing Society of Kenya (MSK)
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Work Experience
Work Experience
Date from to |
Institution, Location (City, Country) |
Person Responsible To |
Position |
Responsibilities/Duties |
July 2018-present |
Kibabii University, Bungoma |
COD, BAM |
Lecturer |
- Teaching
- Setting of Exams
- Marking
- Attachment coordinator for the school
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Professional Research Interest
Professional Research Interest
Research Experience and Funds Attracted
Research Experience and Funds Attracted
Year |
Position in Project |
Responsibilities/Duties |
Research/Project Title |
Amount (?, €, $, KES) |
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Consultancy
Consultancy
Year |
Position in Consultancy Team |
Responsibilities/Duties |
Consultancy/Project Title |
Amount (?, €, $, KES) |
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Books and Book Chapters
Selected Publications 2015-2018: Books and Book Chapters
Scientific Articles Published
Selected Publications 2015-2018: Scientific Articles Published in Refereed Journals
- Sirai Chebet Sylvia, The effects of brand equity on customer loyalty towards soft drinks at Tuskys supermarket, Eldoret,Volume No. 5(2015), Issue No.02,(February), IJRCM Publishers.
- Sirai Chebet Sylvia, Anne Kalei, Ibrahim Nyaboga, Robert Obuba, An analysis of brand equity and its influence on customer satisfaction of a football team among female fans in public universities in Kenya, Volume III, Issue 4 (Jul/Aug-2017), IJARS Group.
- Sirai Chebet Sylvia, Anne Kalei, Ibrahim Nyaboga, Robert Obuba, Influence of perceived quality of a jersey on customer satisfaction of a football team among female fans in public universities in Kenya, 109(2017) 47921-47925, Elixir Publishers.
- Sirai Chebet Sylvia, An analysis of brand equity and its influence on customer satisfaction of a football team among female fans in public universities in Kenya,Vol. 5, Issue 2, pp.:(113-120) (2018), Novelty Journals.
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