Sirai Chebet Sylvia

Dr. Sirai Chebet Sylvia

Name: Dr. Sirai Chebet Sylvia

Contact details:

E-mail: schebet@kibu.ac.ke

Website: kibu.ac.ke

Academic Qualification

Institution [ Date from – to ]Degree(s) or Diploma(s) obtained:
Mount Kenya University, Kenya 2013-2018Doctor of Philosophy in Business Administration(Marketing)
Mount Kenya University, Kenya 2011-2012Master of Business Administration(Marketing)
Methodist University, Kenya, 2007-2010Bachelor of Business Administration (Marketing)
Kenya Institute of Management, Kenya, 2011-2012Diploma in Human Resource Management

Field of Specialization

  • Marketing

Membership of Professional Bodies

  • Marketing Society of Kenya (MSK)

Work Experience

Date from toInstitution, Location (City, Country)Person Responsible ToPositionResponsibilities/Duties
July 2018-presentKibabii University, BungomaCOD, BAMLecturer
  • Teaching
  • Setting of Exams
  • Marking
  • Attachment coordinator for the school

Professional Research Interest

  • Marketing

Research Experience and Funds Attracted

YearPosition in ProjectResponsibilities/DutiesResearch/Project TitleAmount (₤, €, $, KES)
 

Consultancy

YearPosition in Consultancy TeamResponsibilities/DutiesConsultancy/Project TitleAmount (₤, €, $, KES)
 

Selected Publications 2015-2018: Books and Book Chapters

  • &nbps;

Selected Publications 2015-2018: Scientific Articles Published in Refereed Journals

  1. Sirai Chebet Sylvia, The effects of brand equity on customer loyalty towards soft drinks at Tuskys supermarket, Eldoret,Volume No. 5(2015), Issue No.02,(February), IJRCM Publishers.
  2. Sirai Chebet Sylvia, Anne Kalei, Ibrahim Nyaboga, Robert Obuba, An analysis of brand equity and its influence on customer satisfaction of a football team among female fans in public universities in Kenya, Volume III, Issue 4 (Jul/Aug-2017), IJARS Group.
  3. Sirai Chebet Sylvia, Anne Kalei, Ibrahim Nyaboga, Robert Obuba, Influence of perceived quality of a jersey on customer satisfaction of a football team among female fans in public universities in Kenya, 109(2017) 47921-47925, Elixir Publishers.
  4. Sirai Chebet Sylvia, An analysis of brand equity and its influence on customer satisfaction of a football team among female fans in public universities in Kenya,Vol. 5, Issue 2, pp.:(113-120) (2018), Novelty Journals.

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